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6/15/07: Brad Edelman, PlayFirst: Casual Games - Principles of Success

On June 15, the Singapore-MIT GAMBIT Game Lab is sponsoring the talk, "Casual Games - Principles of Success" led by Brad Edelman (MIT '93) and Michelle Woods of PlayFirst, Inc., a leading publisher of casual games and the company behind the smash hit multi-platform game franchise, Diner Dash.

Join us in Building 1-390 at 11 a.m. to hear Brad (PlayFirst's co-founder and CTO) and Michelle (a PlayFirst Game Designer) share insight on how to be successful in the fast-growing casual games industry. They'll dive into important topics that impact casual game development such as how to design a game with universal appeal and how to assert engineering and technical requirements in game creation.

PlayFirst will also share information about PlayFirst's casual game development platform, Playground SDK, as well as its new Developer Dash program, which offers money for teams building original casual game prototypes using Playground SDK. The next deadline is July 1 and there will also be another call for submissions this fall.

You can check out PlayFirst and its games here: For additional information about Playground SDK and the Developer Dash program go here:

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