GE Healthymagination is putting forth $20,000 in prize money to recognize student participation in Apps for Healthy Kids, bringing the total prize purse to $60,000. Two GE Healthymagination Student Awards, $10,000 each, will be awarded to the best student-developed submissions: one in the game category and one in the tool category. GE will also provide travel for the winners of the GE Healthymagination Student Awards to a White House event honoring winners in Washington, DC (up to $500 for individuals and up to $1,500 for winning teams). In addition, all contestants will receive some form of acknowledgement thanking them for directing their creativity and innovative spirit to this important cause.

The Apps for Healthy Kids competition is part of First Lady Michelle Obama's Let's Move! initiative aimed at ending childhood obesity within a generation. The purpose of the competition is to challenge software developers, game designers, and students to develop creative, fun, and engaging tools and games that drive kids and their parents to make more nutritious food choices and be more physically active. Submissions are being accepted through June 30, 2010. For more details and the official rules, please visit www.AppsforHealthyKids.com.